NOT AT … In those teams, there’s a product owner that is managing a backlog and there’s a bunch of engineers that are there to code. I love platform teams. And these are when, you know, if you look at a lot of the best companies, almost half their engineering capacity is on platform, which is really infrastructure leverage. Marty Cagan, Partner at Silicon Valley Product Group and Author of Inspired: How to Create Tech Products Customers Love, shares how to craft product vision and strategy, modern best practices for product roadmapping, and his framework for prioritizing opportunities. The difference is, they are given a much harder problem: in an empowered product team, they’re being asked not to build this feature, they’re being asked to solve this problem. We’re also looking for people that, you know, realize that it’s a team sport. Durch einen allgemeinen Teil zu Produktmanagement und einen speziellen Fokusteil, der bei jedem Podcast variiert, sollen die Prinzipien der Lean Startup Methode anhand von Best Practices dargestellt werden. 033 VISP Functional Global Variables Revisited . Buch- und Link-Tipps: Buch- und Link-Tipps: "Inspired - How to Create Tech Products Customers Love" von Marty Cagan Marty [00:33:10] So product owner is not really an interesting role to me, that’s just a backlog administrator. But, oh well, that’s for them to stress about. View Marty Cagan’s profile on LinkedIn, the world's largest professional community. And don’t get me wrong, that’s non-trivial and it’s important, but it’s not product management. And I tell them, “yeah, I know, you love that product, right? So that’s not an excuse for the product manager to not understand the business and the constraints, compliance, privacy, all the things that is needed in a medical context. Product Ownership in a Nutshell (by Hendrik Kniberg) Product Ownership Evolution Model – POEM (by Tim Klein & Oliver Winter) How to make a toast (by Tom Wujac) „Die Produktwerker“ – Product Owner Podcast. How likely is it that you would recommend this podcast episode to a friend or colleague? First, they have to design that feature. So is there a better way of thinking of MVP? Stream Genau Mein Agil Podcast - #16 User Stories by Genau Mein Agil - Der Agile Podcast mit Philipp from desktop or your mobile device In this episode of the Product Momentum Podcast, Sean and Paul sit down with Marty Cagan, product thought leader, mentor, and founder of the Silicon Valley Product Group (SVPG), to discuss the power of empowerment. And then there’s another dimension that we usually interview for too, which is just this grit or persistence because product is always so hard, it’s just never easy. However, in companies like that, they always have some true domain expert, which is a resource to the team. A lazy way to make mediocre products. The big difference is in that product manager because in a feature team, almost everybody calls them product managers, but they’re really not product managers. Thanks, everyone. We really appreciate the time you took and this conversation has been a blast. I think the hiring process needs some work in the industry, and we touched on all of it. They’re not getting any of the benefits of agile.… And fundamentally, the engineers have a big advantage, which is they’re working with the enabling technology every day. And I try to help them understand the reason that’s the case. But they’re not expected to be a surgeon, just like at Intuit, they’re not expected to be tax experts. Product Manager Series features top-performing professionals in the field. He’s responsible for business strategy, product strategy, product management, product design, user experience and product development process for leading Internet companies. I like 'Inspired' by Marty Cagan. Now, it normally takes about one to two years to get your architecture to the modern foundation so that you can work the way you need to. So somebody is getting into the field and they’re just starting out. It would be nonsense for a feature team because he really makes the argument these are very much future leaders of the company. I’ve got 50 others that want to do it.” Or they’ll say, like, “I’ll just go hire Accenture; they’ll do anything.”. Sean [00:13:11] All right. Is it still a useful term in our industry? And I’m like, “what do you expect?”. And I’ve shared some of my favorite interview questions too. It is becoming more and more mainstream as opposed to 10 years ago where it was sort of on the fringes, and as you mentioned, it’s tough to find even a consistent definition still. And you’re observing that, isn’t that helpful? So you have an empowered Product team where you give them problems and not features to build; that’s great. I don’t know if you guys even come across, but there’s some processes out there like SAFe that are just the opposite of what a good company would do, in every respect. So take heed, product people. I’ve seen that done by engineers stepping up, I’ve seen designers step up, I’ve seen project managers step up. Sean [00:00:44] Yeah, I’ve heard of him actually recognized as the primary thought leader in technology product management. What is the required skill set or expectations that you feel like a new up-and-coming product manager should be preparing for as they’re entering the field? Marty, thank you so much for spending some time with us today. After you listen to our interview with Marty Cagan, legendary product management guru, author, and partner at SVPG, you’ll know just where you stand, and how to become a product team leader if you aren’t already one. I’m right in the middle of writing another book. And you go through a couple of things, like inspiring demos and spending time with your team, and I think that some of the things that I was reminded of is the way that I work is oftentimes a product owner, project manager mindset, but you can elevate even if the process constrains you. Subscribe: Google Podcast | Spotify | Apple Podcast Mit Product Paul haben wir unsere neue Podcast-Reihe zum Thema Produktmanagement gestartet. In those companies, platform is often staffed with their best people because it’s the hardest and highest leverage and there are special techniques for discovery just for that world. Den Feed des Podcasts findet ihr unter Hosted by Cyrus Eslamian. Product Leader Series By Cyrus Eslamian On August 12, 2020 All About Product Strategy with Silicon Valley Product Group’s Marty Cagan. Paul [00:40:55] Well that’s it for today. And what I realized was that outside of, sort of the best tech product companies, in more the real world, and that’s just not a physical geographical thing, honestly there’s plenty of companies right in the middle of San Francisco that are terrible at product. And so I have a tremendous amount of empathy for my friends that work at agencies. Now, at any company at scale that I have ever seen in my entire life, they are never fully autonomous. What are the main Product activities? Marketing myths startups believe. by Marty Cagan | Jun 11, 2020. They’re doing a little bit of design and then going to coding. Unser Podcast; Über uns; Das Product Goal und seine Bedeutung für Product Owner. So it might come from the executives, it might come from stakeholders; it comes from somewhere and there’s some prioritized list of features and projects to build. I think there’s a lot of baggage around the titles product owner, product manager. Absolutely. Product Ownership in a Nutshell (by Hendrik Kniberg) Product Ownership Evolution Model – POEM (by Tim Klein & Oliver Winter) How to make a toast (by Tom Wujac) „Die Produktwerker“ – Product Owner Podcast. Sean [00:26:51] Right. Marty Cagan, Founder & Partner, Silicon Valley Product Group Marty is a household name in the product community, as he travels around the country and world, helping those who are trying to navigate their respective workplaces by discussing why he believes true product management techniques can win in today’s companies. 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